The goal was to create a brand identity that showcases their authentic baking, crafted with love to bring the pure taste of Italy.
I’m passionate about creating value working closely with clients, ensuring their vision is fully realized while solving brand challenges strategically.
Challenge
Il Panetto aims to create a brand identity that showcases their authentic baking, crafted with love to bring the pure taste of Italy. They seek a rustic, minimalistic, and modern design for their visual identity
Approach
To bring their vision to life, I created logo variations that showcase a rustic vibe by tweaking the logo into an uneven shape. I used very few elements in the typeface to keep it minimal and chose a simple type to maintain a modern yet authentic feel. The illustration, inspired by the concept of authenticity, is hand-drawn and simple. The colors were chosen to represent a minimal yet modern vibe
